The lack of content online and how you can exploit this to grow your personal brand
22 Jul
Over the past two weeks I’ve been very focused on what I’m calling my “target 10″ strategy.
I’ve targeted ten people and their blogs to read every day and make thoughtful comments, help promote their stuff, retweet them, etc.
At first it went well. I was able to find some great posts that I could recommend via Twitter and make comments on. But after several days I ran out of content. These folks were simply not posting enough.
So I moved into reading and commenting on some more general blogs. But then something else struck me.
Most of these blogs are very news focused or general in nature. I’m looking for content that’s helpful. Something I can share with my audience that will help them market or build their personal brand online.
After working through this over the past two weeks here are some thoughts and advice to help you market and build your personal brand online.
- Post every day. Or at least post every weekday. It is critical that you pump out consistent content on a regular (daily) schedule.
- Write specific, helpful, how-to style articles. These are much better for people to share with others.
- Help your audience find other useful content online. Be helpful and promote other’s stuff too.
Now go take action.
