The Power Of Copywriting
31 Mar
If you are a marketing, PR, or communication professional then you understand the importance of great design. But copywriting is also critical to marketing. In fact I believe words are more powerful than images in selling.
Yes a picture is worth a thousand words – but graphics are subjective. With a picture you have no control over the 1000 words the viewer projects onto an image. With copy you have exact control over your message.
===========================================
This site, Joel-Mark-Witt.com, is where I ask questions while standing at the intersection of social media, podcasting, online video, marketing, PR, storytelling, life and leadership…. and what the heck this all means for my business and yours. If you like what you see – please subscribe to it for free. To join the discussion or to comment in real time follow me on Twitter.
