Andy Carvin Was Right About Twitter

12 Feb

You were right. I was wrong.

There I said it.

We were at Podcamp DC last year and I was leading the session on finding a place for new media. Andy began to talk about Twitter and the room broke into a huge tweetup discussion.

Twitter this and Twitter that.
Twitter was going to rule the world.
If you weren’t on Twitter you are invisible.

blah blah blah blah….

I remember thinking about the masses of people who had no idea what a tweet was and saying that Twitter was great if you were in geek circles, but it had little practical use in the real world for marketing and public relations. I was somewhat right at the time.

Not anymore.

Andy disagreed with me then and pointed out how Twitter could be used for businesses, non-profits, and professionals. He explained how Twitter would become the next killer app for marketing, PR, and communications. I wasn’t buying it. He just seemed too entrenched in the application itself. I felt he didn’t see the forest from the trees.

Well Andy my friend – time has proven you right and me wrong.

Twitter is now on a course to rival email in its adoption, usefulness and marketing potential. Andy – you may have been ahead of the curve a year ago – but you were definitely on the right curve.

And I should have known. You’ve been using Twitter to get the word out about the place you work for a while now. And it’s a pretty big operation. I think it’s called NPR perhaps?

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This site, Joel-Mark-Witt.com, is where I ask the questions while standing at the intersection of social media, podcasting, online video, marketing, PR, storytelling, life and leadership…. and what the heck this all means for my business and yours. If you like what you see – please subscribe to it for free. To join the discussion or to comment in real time follow me on Twitter.

Joel Mark Witt