Advice for businesses who want to podcast

I had the chance to sit on a panel this past weekend at Podcamp Philadelphia. We were discussing different methods of using new media with existing businesses. I was asked to be on the panel for my work on MarylandZoo.TV.

We were each given five minutes to present on who we are – what we do – and lessons leaned. Here is what I shared with the audience:

Target an Audience
It is much better to be making content for an audience that already exists. The Maryland Zoo decided to create content for our 15,000 members.

Don’t go it alone
Hire smart people. The first thing I do when launching on online show or podcast is to bring on talented people that can make it a success. If you are a business looking to create content – get people who know what they are doing.

Keep it simple – but push for quality
We decided that we were going to keep things simple. We have a three man crew and basic equipment. But we also shoot in HD so the visuals are high quality.

Create Meaning
Don’t just throw anything up online. Actually produce some content worth producing. If you want to make internet video or podcasts then strive to give it substance.

So that’s what I shared with everyone in Philadelphia. Do you have any advice to add? Leave a comment and let me know.